When Big Y first came out with their Silver Savings Club, I honestly wasn’t a fan.
I just read this blog with great interest. I agree, I saw NO REASON for customers to pay a membership fee for savings when Big Y prices are normally higher than competitors.
However, something odd happened when I left my local Big Y store last night and I’m not sure if I am happy about it since I shop there rarely.
After my transaction, the cashier (and screen) I could see said I had “won” a free 6 month “Silver Savings Club” membership. He then proceeded to ask for my regular card, scanned it, scanned the Silver Savings Club card handed me IT and said “here is your new card”. He then threw out my regular Big Y Card!
OK, thanks… but what happens in 6 months when I rarely shop Big Y and do not save enough to pay for a membership?? I am now forced to go apply for a new regular card?
I’m sorry, I have worked in marketing for years. You don’t give away memberships in a paid club unless the memberships are not selling and you HAVE to increase membership. Also, it feels a bit underhanded. Now you have taken away customer’s regular Big Y cards without notice because they are “winners” and many will feel it’s easier to cough up $20 for a membership than go apply for another regular card. It feels as if “Let’s force people into the club and make them feel they won something knowing most will pay us for a membership at the end of the period they won… that fixes our membership problem.”
I left the store not feeling like I won a thing except a hassle in 6 months when I need go get a regular card again.
I would contact the corporate office and let them know how you feel.
thanks for this info … I’ve been considering the silver club and shopping at Big Y…I’m tired of stop and shop
I shop Big Y for the sales. I don’t have a card yet. I would love to give it a try!
I stopped shopping at Big Y a while ago because of high prices. I’d be interested in trying again but hesitant on purchasing the card!
BigY’s silver card is cool!
My brother got me hooked on Big Y — especially love the Buy 1/get 2 deals!
Love many things at Big Y like their cookies!
BTW–I love Big Y…just not as convenient for me as it used to be. Especially love the buy 1 get 2 free sales!
This would be a great gift for my sister or parents! Thanks Gina!
I Shop at BIG Y all the time, especially love the B1G2 sales! This would be a great prize for me as my Silver Savings Club Card expires in April!
It would be great to get a card.I would use it especially around the holidays to shop for our food bank
I like Big Y and this would be great to win. I like their prepared foods and bakery. Thanks for the chance.
Intriguing. I also haven’t bought one, but would be glad to give it a try!
I tend to only shop Big Y when they have awesome sales on what I need OR when they have they have Dollar Doubler coupons! Those deals can’t be beat though!
Big Y is a nice place to shop. It’s closest to my home so it is the grocery store I use most often.
Absolutely love shopping at Big Y. Thanks for hosting the giveaway I didn’t even know anything about the Silver Saving Club so thanks for the info
I shop at Big Y every week or two. I like the store but some of their everyday prices are higher then other stores. I would shop there more often if I had the silver membership sand could use it to stock up on good deals.
I feel the same way you do and started shopping at other stores because of it. However, I did not know about their $20.00 yearly guarantee, so perhaps I will consider getting one. I do love their meats and the Big Y in Naugatuck is really clean and neat. Love your site, and thanks for saving me lots of money.
Make weekly visits to Big Y! Love them!
Ive been to big y a few times
I will shop the sales at big Y but don’t have a card yet.
I felt the same way as you Gina about buying a Silver Savings card and I haven’t bought one. Your comments are now at least making me think about it. thanks. I have not shopped at Big Y though we have a new one on the Wallingford/Meriden line.
Thanks and good luck to all
I use my card at the gas station.
I love big Y’s silver card member. I just renewed mine this past week and scored all detergent for $.98.
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