Nicholas Sparks’ Four S’s of Writing a Valentine’s Day One-Liner:
Keep it STRONG – Be committed. Your line must convey love, and convey it in no uncertain terms. Stay away from language that is open for interpretation or that leaves room for doubt—avoid words like “might” and “maybe.”
Keep it SINCERE – Think about love as a very real, personal thing between you and the person you love. Find inspiration from your relationship. What does this love mean to you?
Keep it SIMPLE – Your goal is to convey your feelings—not your intelligence. Don’t be too wordy, and if you’re going to use metaphor, pick one; it’s better to have one metaphor that says it all than a number of metaphors that each fall short in their own way.
Keep it SHORT – Do not hide your message in an endless parade of phrases, words, and descriptions. Part of what makes the phrase “I love you” so powerful is that it evokes such a powerful emotion in so few words.
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